I was invited to the new store launch by Caratlane in Dwarka sector-12 last weekend. Caratlane has partnered with Tanishq to provides us with the best jewellery designs with a guarantee of authenticity. And to improve the reach they are opening several stores in Delhi/NCR. This one is their eighth store situated in sector-12.

Situated in south-west Delhi this outlet is designed to provide us with an amazing buying experience for contemporary and precious jewelry. Mithun sacheti, founder and CEO of Caratlane mentioned he is proud to open their 8th store in Delhi-NCR. Just like other stores this store will showcase beautifully urbane and edgy designs with a playful, unhindered access. The store also houses a solitaire corner and the virtual try-on ‘magic mirror’ for those ‘just looking’ moments. The main agenda behind these stores is to make modern affordable jewelry easily accessible.

About CaratLane:

CaratLane- a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. With a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. Their whole collection draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful. Drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, it is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles – enabling it to grow as India’s 21st century jewellery brand.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App. This app enables jewellery buyers to try multiple pieces without, literally, having to putting them on. It integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery. Along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

Store Address: Shop no 10, Ground floor, H.L Plaza, Plot no. 9, Sector 12, Dwarka.

Store Contact No: 8448127766

Visit: www.CaratLane.com

Written by shivani aggarwal