Yes you read the title right. Miniso Japan based fast Fashion brand has now opened it’s first store in India. It was a fun event started with traditional Taiko drumming from Japan. Every customer got a coupon and the highlight of the evening was Aditi Rao hyadri inaugurated the store.

Miniso India will provide products under 12 category including health, beauty, stationary, gift items, homeware and lot more. And the best part is these are so cute and have adorable packaging which will improve aesthetics in a moment.  Being a fast Fashion brand with high-quality products they have been generous and kept the prices nominal.


Co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO – an innovative retail giant, retails products over twelve categories to target every aspect of life. MINISO pursues a life philosophy of “simple, natural and quality” and a brand proposition of “back to nature, return to basic”. It devotes itself to providing customers with quality, creative and low-price products. By virtue of its excellent designs and high quality. MINISO becomes an iconic figure for global “intelligent consumer products”. With popularity trending upward among millions of consumers. Accumulating more than 20 million followers on global social media accounts.

Mr. Miyake Junya, the global co-founder and chief designer at MINISO believes that, “MINISO is popular around the world, which means our design concepts have been widely accepted by consumers and what they seek can be satisfied by our designs. Our designs are derived from the most essential and realistic demands from life rather than those of extravagant and environmentally harmful. This is what we always emphasize — ‘back to nature, return to basic’.”

Seeing so much cute stuff around I have to shop so I got some cute little things and planning to get more in future.

Here’s what I got from Miniso store, Vasant kunj.

It’s a nice place to find travel essentials so I picked up a neck pillow, a travel size mirror, plastic bottle to carry lotion.

I also picked up a journal to write down my ideas or plans, a pack of handkerchief, a set of loofah, stick on wall hooks. I must say everything is pretty and high quality.

So next time when you are visiting ambience mall Vasant kunj. You have to check out this store and I am sure you’re going to love it.

Written by shivani aggarwal